Press Releases & News Articles

Developing a Marketing Culture

Amy HerveyOriginally published in PEO Insider, May/June 2017

Marketing is not rocket science, but it does have a lot of moving parts and the potential to make your company look unprofessional, inconsistent, or just plain confusing if it’s not done well. It takes a long time to create, promote, and establish your logo, tagline, and “voice,” so it’s wise to invest in protecting these items as part of your company’s image and communications.

As one of the most easily recognized logos on the planet, the Nike “Swoosh” is a textbook example of successful brand identity. Originally founded as Blue Ribbon Sports (BRS) in 1964, the company became Nike in May of 1971. Since then, the “Just Do It” tagline and the Swoosh logo have graced countless athletic items and are among the most-recognized—and best-protected—brand properties in the world.

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Robust economy hits home run for Staff One HR

By Bill Hethcock, Staff Writer, Dallas Business Journal

As companies grow, there comes a time when they need to figure out how to better handle their human resources function. That’s where full-service human resources outsourcing company Staff One HR comes in.

The Dallas-based firm has seen annual growth in the 20 percent to 30 percent range in each of the last three years by helping companies reduce employee turnover, eliminate liability, and reinvest their time and focus in their core business so they can outpace the competition, CEO Mark Sinatra told the Dallas Business Journal in an interview. Continue reading “Robust economy hits home run for Staff One HR”

Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies–the Inc. 5000

For the 2nd Time, Staff One HR Appears on the Inc. 5000 list, Ranking No. 3,552 with Three-Year Sales Growth of 89%

NEW YORK, Aug. 18, 2016 /PRNewswire/ — Inc. magazine today ranked Staff One HR No. 3,552 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000. Continue reading “Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies–the Inc. 5000”