Press Releases & News Articles

Originally published in PEO Insider, May/June 2017

Marketing is not rocket science, but it does have a lot of moving parts and the potential to make your company look unprofessional, inconsistent, or just plain confusing if it’s not done well. It takes a long time to create, promote, and establish your logo, tagline, and “voice,” so it’s wise to invest in protecting these items as part of your company’s image and communications.

As one of the most easily recognized logos on the planet, the Nike “Swoosh” is a textbook example of successful brand identity. Originally founded as Blue Ribbon Sports (BRS) in 1964, the company became Nike in May of 1971. Since then, the “Just Do It” tagline and the Swoosh logo have graced countless athletic items and are among the most-recognized—and best-protected—brand properties in the world.

Continue reading “Developing a Marketing Culture”

By Bill Hethcock, Staff Writer, Dallas Business Journal

As companies grow, there comes a time when they need to figure out how to better handle their human resources function. That’s where full-service human resources outsourcing company Staff One HR comes in.

As companies grow, there comes a time when they need to figure out how to better handle their human resources function. That’s where full-service human resources outsourcing company Staff One HR comes in.

The Dallas-based firm has seen annual growth in the 20 percent to 30 percent range in each of the last three years by helping companies reduce employee turnover, eliminate liability, and reinvest their time and focus in their core business so they can outpace the competition, CEO Mark Sinatra told the Dallas Business Journal in an interview. Continue reading “Robust economy hits home run for Staff One HR”

For the 2nd Time, Staff One HR Appears on the Inc. 5000 list, Ranking No. 3,552 with Three-Year Sales Growth of 89%

While some PEOs operate in a limited geographic area, others serve clients and worksite employees across the nation. Universally, we strive to build our client base through various forms of marketing.

While its components have changed dramatically over the last 30 years, at its most basic, marketing is simply the way you communicate information about your company and its services. Most marketing efforts can be categorized as branding or lead generation, but in reality, everything you do affects your company’s brand. From the color and style of your company logo to the design of your website, and from the proposals you present to the appearance and style of the people delivering them, every single aspect either strengthens your brand or chips away at it. Continue reading “PEO Marketing Strategies for a Variety of Markets”