Walk into any large organization and you will most likely see the company Values and Mission statement posted in the lobby or reception area. We all know that Mission, Vision and Values drive a company’s culture, but did you know that a strong culture can be a profit center for your organization?
Organizations must base their culture and focus on three key factors:
- Effective teamwork
- Top-notch customer service (considering impact to the customer or client in all decisions)
You will find that people will want to work for your organization because they have heard about your company culture. The more interested people are in working for your organization, the larger the pool of candidates you will have. This allows you more flexibility in hiring and being able to find that cultural fit for your new team members.
Hiring and retaining the best team members will, in-turn, attract clients, customers and additional business because the culture will be visible through the interaction of each team member. Customers will not be subjected to the turnover that occurs when organizations do not have a strong culture. Instead, they will see each team member representing the “brand” of your organization, both in and out of the office.
Strong cultures are not easy to build and they take a great deal of dedication and investment by the leadership team. Some areas to focus on while building a strong and profitable culture include:
- On-boarding and mentoring programs
- Community involvement
- Leadership development
- Succession planning
These are some of the big items, but there are many small efforts that can also have a substantial impact, such as:
- CEO/President of the organization being available and interacting to see how team members are doing
- CEO/President conducting quarterly company update meetings
- CEO/President kicking off company-wide employee training meetings
- Involvement of employees who are subject matter experts in company decision making, i.e. development of processes, protocols, etc.
It’s easy to be great when times are good. How we handle adversity when times are tough is how we define ourselves, and is the test of a strong, profitable culture for an organization.
Invest in your culture. Invest in your team. If you are willing to do this, the results will be top notch talent, strong client/customer relationships, employees who are committed for the long haul, and consistent revenue, all due to a focused investment in building your culture.
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